Welcome to my site.

I am Ayushi Mona, a jack of some trades and aspiring to be master of others. I have lived in half a dozen cities, read 3000+ books, run a book community, help brands drive awareness and purchases, host a podcast furthering the narrative of Indian Lit and enjoy teaching and research. My website is a home for facets of my life.

Professionally, I am a Marketer who has previously worked in Product Management, Communications and Advocacy, most recently with the startup ecosystem and venture capital.

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Broke Bibliophiles Bombay Chapter

I have been leading India's largest community-driven reading group since 2016 that hosts authors, readers and celebrates books. With 120 general and themed book-related events under our belt, we have also hosted over 20 top authors partnering with Penguin, Hachette, Harper and more.

Join our community of 7000+ readers now

My Skills, Areas of Expertise & Curiosity

Brand Communications

Experience in creating branded communications for brands at different stages and industries.

Worked on Above the Line and Digital Content across channels, campaigns and assets.

Award- Winning Campaigns:

TOI Beat Heart Failure, Fight The Fuse, Unhide Psoriasis, Mahabachat, Free Membership Weekend, Keep It Pumping

Analytics & Research

Conducted in-house social media listening, brand audits, campaign analysis, campaign optimization as well as primary and secondary research for leading brands like TATA Trusts, Novartis as well as startups.

Comfortable with tools like:

R, Google Analytics, Hotjar, Ahrefs, Semrush, Social Studio, Flourish, Tableau

Media & Public Relations

Strategic media planning from target media identification, media tracking to relationship building to content creation across all channels, and with partners.

Publications:

YourStory, Economic Times, The Hindu, Times of India, Inc42, Dealstreet Asia, Fortune, Forbes, Livemint, Financial Express

Performance Marketing

Lead generation for startups for FinTech, Deep Tech, ClimateTech and Inclusion startups. Built and scaled acquisition membership for India's largest offline retailer.

Skills:

Digital Media Planning, Web Analytics, Keyword Research, SEO, SEM, Traffic, Landing page and conversion Optimization

Teaching & Coaching

Conducted sessions for NGOs for Digital Marketing, taught digital storytelling, personal branding on LinkedIn, leveraging Twitter as a channel, crafting CVs and mock interviews for early career professionals.

Associations:

MICA, Hansraj College, Khalsa College, Kraftshala, LinkedIn Local

Writing & Editing

Ghostwritten for senior executives for publications like Moneycontrol, Entrepreneur, Times of India.

Curated & designed research publications in HealthTech and FinTech.

Published my 1st poetry anthology, Scabs of Words as part of Amazon's Kindle Pen to Publish Program.

Regular contributor on Personal Financial planning at Women's Web.

Work: Professional & Freelance Associations

Wrote my first piece on SEO when I was 16. As a marketing professional, I have worked with leading brands across industries, consulted with early stage startups as part of my stint in the startup ecosystem, taught at leading educational institutions and done several interesting assignments spanning genres from editing to digital marketing to SEO to mentoring. Here is a snapshot of a few leading brands that I have been fortunate to be involved with.